Kroger has been investing in online grocery since the 1940s. In 2018, Kroger formed a partnership with Ocado to improve the efficiency with which online grocery orders are fulfilled. The partnership aimed for greater automation and AI technology to better deliver online grocery orders. Most Kroger customers today enjoy having their groceries delivered, then collected from a designated location or pick up from the store themselves. The retailer is expanding its partnership to develop additional fulfillment facilities, robust in-store technologies, and self-service pickup options.
Kroger
Kroger has been investing in online grocery since the 1940s. In 2018, Kroger formed a partnership with Ocado to improve the efficiency with which online grocery orders are fulfilled. The partnership aimed for greater automation and AI technology to better deliver online grocery orders. Most Kroger customers today enjoy having their groceries delivered, then collected from a designated location or pick up from the store themselves. The retailer is expanding its partnership to develop additional fulfillment facilities, robust in-store technologies, and self-service pickup options.