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With over $12 billion in sales, a 2016 TechCrunch report ranked Mercari as the country’s top C2C marketplace. Founded in 2013, Mercari entered the US market in 2014 and aims to position itself as a stepping-stone for global expansion from its current position in Japan. The platform focuses on mobile commerce, which allows users to sell their items without having any prior experience with eCommerce, creating new opportunities with a unique user experience.