Nike, a US-based sportswear giant, has recently accelerated its digital transformation by expanding its global supply chain and making significant investments in digital technologies and other information systems to power D2C eCommerce. As part of this endeavor, it set out to reach 30% digital penetration by 2023, meaning that 30% of total sales would be Nike’s eCommerce revenue.
Nike
Nike, a US-based sportswear giant, has recently accelerated its digital transformation by expanding its global supply chain and making significant investments in digital technologies and other information systems to power D2C eCommerce. As part of this endeavor, it set out to reach 30% digital penetration by 2023, meaning that 30% of total sales would be Nike’s eCommerce revenue.